Brand Identity
Your brand deserves more than a logo. I create visual identities that give your business a clear personality, a consistent visual language, and the tools to show up confidently across different touchpoints.
Every brand project starts with understanding your business and ends with an identity designed to feel intentional, distinctive, and authentically yours.
Essential Brand Identity
For businesses that are ready to look professional, cohesive, and recognizable without needing a full-scale brand system just yet.
This package gives you the essential visual building blocks to establish a strong and consistent presence.
Best for
Startups, small businesses, personal brands, and businesses developing their visual identity for the first time.
What’s included
- Discovery
- Discovery questionnaire
- Client portal
- Project contract
- Visual Identity
- Primary logo
- Secondary logo
- Logo mark / submark (If appropriate for the brand)
- Color palette
- Typography pairing
- Brand Assets
- Brand sheet
- Organized final brand files
- File usage guide
- Refinement
- 2 rounds of revisions
Details
Timeline: 1–2 weeks
The package can be customized with additional brand assets depending on your needs.
50% deposit required to begin & 50% before the final delivery.
Font licenses are not included. Clients are responsible for obtaining the appropriate licenses for commercial typefaces used in their brand.
Luxe Brand Identity
For businesses ready to build a distinctive, strategic, and cohesive brand that can grow with them.
This is my most comprehensive brand identity experience. We go beyond the logo to develop the strategy, creative direction, visual identity, and supporting assets your brand needs to show up consistently.
Best for
Established businesses, growing brands, founders launching with intention, and businesses ready for a more complete visual system.
What’s included
- Discovery
- Discovery questionnaire
- Client portal
- Project contract
- Strategy & Creative Direction
- Pinterest visual exploration
- Brand strategy
- Competitor research
- Creative direction
- 2 creative direction options
- Visual Identity
- Primary logo
- Secondary logo
- Logo mark / submark (If appropriate for the brand)
- Color palette
- Typography pairing
- Brand Pattern
- Supporting visual elements such as icons, illustrations, graphic motifs, or other brand-specific assets (when appropriate)
- Brand Guidelines
- Brand sheet
- Comprehensive Brand Guidelines Document
- Logo usage
- Color specifications
- Typography hierarchy
- Visual identity guidelines
- Do’s & don’ts
- Refinement
- 3 rounds of revisions
Details
Timeline: 4-6 Weeks
25% deposit required to begin, 25% after the strategy/creative direction & 50% before the final delivery
Font licenses are not included. Clients are responsible for obtaining the appropriate licenses for commercial typefaces used in their brand.
Need something different?
Not every project fits neatly into a package. If you need additional brand assets, packaging, social media materials, campaign design, or another creative service, tell me what you’re working on. We’ll figure out what your brand actually needs.
Editorial Design
Good editorial design does more than arrange text and images on a page. It creates rhythm, hierarchy, readability, and a visual experience that keeps people engaged with your content.
I design publications that make information feel intentional, approachable, and visually compelling while staying true to your existing brand.
Best for
Magazines, newsletters, reports, brochures, books, catalogs, digital publications, and other content-driven projects.
What’s included
- Layout & Art Direction
- Custom editorial layout
- Page composition and visual hierarchy
- Typography selection and styling
- Image placement and treatment
- Grids and spacing
- Consistent visual system across the publication
- Final Files
- High-resolution, print-ready PDF
- Digital PDF with clickable links/QR codes when applicable
Details
Timeline: 1-3 Weeks (depending on the scope of the project)
Timeline depends on the publication’s length, complexity, and the readiness of the provided content.
Editorial projects are quoted individually based on scope rather than using a one-size-fits-all price.
50% deposit required to begin.
Font licenses are not included. Clients are responsible for obtaining the appropriate licenses for commercial typefaces used in the project.
