If you have another question not answered here, drop me an email at info@renelis.com
What do you need to start working?
Besides your attention and a willingness to collaborate, I’ll need you to complete my discovery questionnaire, share a Pinterest moodboard, and make the 50% upfront payment.
Don’t know how to create a Pinterest moodboard? Don’t worry, I’ll show you how! The goal isn’t for you to know anything about design. It’s simply a way for me to get a better understanding of your visual preferences, ideas, and expectations before we begin.
Once those pieces are in place, we’re ready to create.
How do you accept payment?
For clients in the Dominican Republic, payments are accepted via bank transfer.
For international clients, I currently accept payments through Remitly, Xoom, or PayPal.
A 50% deposit is required to reserve your project and begin the design process. The remaining balance is due before final files are delivered.
What does the brand identity process look like?
My brand projects are built in stages, so we don’t jump straight into designing a logo. We first take the time to understand your business, explore the possibilities, and establish a clear creative direction. (By “we” I mean you and me <3)
01. Discovery
We start with a discovery questionnaire that helps me understand your business, audience, goals, personality, and what you want your brand to communicate.
02. Your Visual World
You’ll create a Pinterest moodboard with visuals you love. And here’s the fun part: they don’t have to have anything to do with your industry. A photograph, an outfit, an interior, a color combination, a piece of art, or even a random texture can tell me a lot about your visual taste.
03. Strategy & Creative Direction
This is where I start connecting the dots.
I research your market and competitors, identify opportunities for differentiation, and develop a strategy and creative direction document for your brand.
You’ll receive two creative direction options, each with its own moodboard and visual territory. You’ll choose the direction that feels most aligned with the brand you want to build.
04. Brand Design
Once the creative direction is approved, I get to work on the actual identity.
This can include your logo, color palette, typography, supporting visual elements, and other brand assets included in your project.
Rather than presenting several disconnected logos, I develop one complete brand concept based on the strategy and creative direction we established together.
05. Refinement
You’ll review the completed identity and provide feedback based on the chosen creative direction. We’ll make the agreed revisions so the final identity feels polished, intentional, and ready to use.
06. Offboarding
Once everything is approved, the remaining balance is completed and I prepare your final files and brand documentation.
And just like that, your brand is ready to leave the nest.
What files will I receive?
You’ll receive your final brand assets in the formats included in your project, which may include:
AI, EPS, SVG, PDF, JPG, and PNG.
Files will be prepared in the appropriate brand color variations and organized so they’re easy to understand and use.
I’ll also include a file guide to help you understand which format to use and when.
How many concepts will I receive for my brand project?
My process is built around one fully developed brand concept, but that doesn’t mean you only get one idea.
Before I design the identity, I explore your brand from a strategic and creative perspective and present you with two different creative direction options (This is the Strategy & Creative Direction phase). Each direction includes its own visual moodboard and explores a different way your brand could feel and communicate.
You’ll choose the direction that feels most aligned with your vision. That chosen direction then becomes the foundation for your brand identity.
From there, I develop one complete concept for your logo and visual identity, rather than presenting several unrelated logo options.
I believe great design comes from going deeper, not simply giving you more things to choose from. My job is to explore the possibilities, make intentional design decisions, and present you with the strongest solution for your brand.
Two directions to explore. One direction to develop. One cohesive brand identity.
Will I be able to request revision?
Absolutely. Collaboration is an important part of my process.
Once I present the concept, you’ll have the opportunity to provide feedback and request revisions within the agreed scope of the project. My goal is to make sure the final direction feels right for your brand while maintaining the strategic and creative integrity of the work.
Additional revisions or changes outside the agreed scope may incur an additional fee.
What is the Brand Guidelines Document?
Think of it as your brand’s instruction manual.
The Brand Guidelines Document explains how to use your new identity consistently across different applications. It can be used by you, your team, designers, developers, and other collaborators.
Depending on the project, it can include logo usage, color codes, typography hierarchy, visual elements, do’s and don’ts, and other guidelines specific to your brand.
The goal is simple: your brand should look like your brand, no matter who is using it.
Can you work with clients in other countries and different time zones?
Absolutely! I work remotely with clients both in the Dominican Republic and around the world, so being in a different country or time zone is no problem.
Most of my design process is handled asynchronously through email and my client portal, which means we don’t have to be online at the same time for the project to move forward. You’ll have clear updates, deadlines, and next steps throughout the process.
If we need to virtually meet, we’ll find a time that works for both of us. I’m based in the Dominican Republic (AST, UTC−4), and I’ll always do my best to accommodate reasonable time differences.
Are font licenses included with my project?
No. Font licenses are not included in my design fees or final brand files.
When typography is part of your brand identity, I’ll specify the fonts used and let you know where they can be licensed or purchased. The client is responsible for obtaining the appropriate license for their intended use.
This is important because font licenses are typically tied to how the font is being used, such as for a website, social media, print materials, apps, or other digital applications.
I’ll make sure you know which fonts are being used and where to get them, but I do not purchase or transfer typography licenses on behalf of clients.
If a project uses a free or open-source typeface, I’ll also let you know where you can access it.
Please note that receiving the brand files does not grant you ownership or licensing rights to any commercial typefaces used in the project.
Can you provide just a logo?
My answer is: I don’t offer logo-only projects.
A logo is an important part of a brand, but it’s only one piece of the bigger picture.
My brand identity projects consider the elements that help your brand communicate consistently and intentionally, including its visual direction, typography, color palette, supporting graphics, and overall look and feel.
Because your brand deserves more than a logo sitting by itself.
What role do I play in the design process?
A big one!
Your input is an important part of the process. We’ll collaborate through the discovery phase, visual direction, feedback, and revisions to make sure the final result feels aligned with your brand and goals.
You know your business. I know design. The best work happens when we bring both together.
How long does the design process typically take?
Depending on the project’s scope and complexity, a project can take anywhere from 1 to 8 weeks.
Your timeline will be discussed before we begin and can vary depending on the services included, how quickly feedback is provided, and the complexity of the project.
I care about efficiency, but I don’t believe good design should be rushed. I’d rather give your project the time and attention it deserves than sacrifice the details that make it work.
Do you offer design services after my project is complete?
Absolutely.
Your project doesn’t have to be the end of our relationship. Once your brand identity is complete, you can contact me by email to discuss future design needs.
This can include additional brand assets, marketing materials, social media graphics, packaging, editorial design, or other projects that help your brand continue to grow.
Do you offer editorial design?
Yes!
Editorial design is one of my favorite ways to bring storytelling and visual communication together.
I design publications such as magazines, newsletters, reports, brochures, and other editorial pieces, focusing on hierarchy, typography, rhythm, readability, and creating a visual experience that makes people want to keep reading.
Whether you need a single publication or ongoing editorial design support, we can discuss what your project needs.
What does the editorial design process look like?
Editorial projects are a little different because your brand is already established. Instead of developing the visual identity from scratch, I use your existing brand as the foundation for the publication.
01. Get the Goods
You provide the content, existing brand assets, visual guidelines, and any specifications needed for the publication.
02. Layout & Design
I create the editorial layout based on your existing brand, making thoughtful decisions around typography, hierarchy, grids, imagery, spacing, and visual rhythm.
The goal is to make the content not only look good, but also feel easy and enjoyable to read.
03. Review & Refinement
You review the designed publication and provide your feedback. We refine the layout and make the agreed changes until everything is ready for delivery.
04. Final Delivery
Once the publication is approved, I prepare and deliver the final PDF files according to the specifications of your project.
Simple, intentional, and designed to make your content shine.
